{"id":314379,"date":"2023-12-21T12:04:19","date_gmt":"2023-12-21T12:04:19","guid":{"rendered":"https:\/\/belux.edmo.eu\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/"},"modified":"2024-01-18T15:27:31","modified_gmt":"2024-01-18T15:27:31","slug":"a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1","status":"publish","type":"post","link":"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/","title":{"rendered":"Un cadre pour mesurer la viabilit\u00e9 financi\u00e8re des march\u00e9s des m\u00e9dias d\u2019information en lien avec la d\u00e9sinformation \u2013 R\u00e9sum\u00e9 de D3.1.1"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Introduction<\/h2>\n

Ce document constitue le premier \u00e9l\u00e9ment livrable de la t\u00e2che\u00a03.1 confi\u00e9e \u00e0 EDMO\u00a0BELUX\u00a0: contr\u00f4ler la viabilit\u00e9 financi\u00e8re du secteur des m\u00e9dias d\u2019information en Belgique et au Luxembourg. La t\u00e2che\u00a03.1 fait partie de la mission de recherche d\u2019EDMO, qui consiste \u00e0 \u00e9valuer l\u2019impact de la d\u00e9sinformation et les r\u00e9ponses qui y sont apport\u00e9es gr\u00e2ce \u00e0 des recherches. Plus concr\u00e8tement, cet \u00e9l\u00e9ment livrable s\u2019inscrit dans le cadre de la t\u00e2che de recherche visant \u00e0\u00a0 contr\u00f4ler la viabilit\u00e9 financi\u00e8re du secteur des m\u00e9dias d\u2019information en Belgique et au Luxembourg et \u00e9tablir une matrice de contr\u00f4le s\u2019appuyant sur des indicateurs li\u00e9s aux revenus tir\u00e9s de la publicit\u00e9 et des abonnements, aux aides publiques (in)directes et \u00e0 la philanthropie.<\/p>\n

Cadre th\u00e9orique<\/h2>\n

Cet \u00e9l\u00e9ment livrable 3.1.1 pr\u00e9sente le fondement conceptuel de cette t\u00e2che. Il se fonde sur des analyses de la litt\u00e9rature et sur des rapports actuels et vise \u00e0 \u00e9laborer un cadre, soit une matrice, destin\u00e9 \u00e0 contr\u00f4ler la viabilit\u00e9 financi\u00e8re du secteur des m\u00e9dias d\u2019information. Il jette ainsi les bases pour les prochaines \u00e9tapes de la t\u00e2che\u00a03.1. Cette matrice sera ensuite soumise \u00e0 des universitaires et \u00e0 des professionnels pour \u00e9valuation, et une nouvelle version sera pr\u00e9sent\u00e9e dans un \u00e9l\u00e9ment livrable interne interm\u00e9diaire.<\/p>\n

Conception de la recherche<\/h2>\n

Cet \u00e9l\u00e9ment livrable se fonde sur l\u2019analyse de concepts et d\u2019indicateurs existants dans la litt\u00e9rature en mati\u00e8re de viabilit\u00e9 des march\u00e9s des m\u00e9dias d\u2019information et \u00e9tablit un cadre conceptuel permettant d\u2019\u00e9valuer la viabilit\u00e9 de ce secteur en lien avec la diffusion de la d\u00e9sinformation dans un pays donn\u00e9. \u00c0 un stade ult\u00e9rieur, nous appliquerons cette matrice \u00e0 la Belgique et au Luxembourg. \u00c0 cette fin, nous collecterons les donn\u00e9es requises, nous les introduirons dans la matrice et nous examinerons s\u2019il existe une corr\u00e9lation entre la viabilit\u00e9 des march\u00e9s de l\u2019information, la capacit\u00e9 des m\u00e9dias \u00e0 g\u00e9rer la m\u00e9sinformation et la diffusion de la d\u00e9sinformation dans ces pays.<\/p>\n

Principales constatations<\/h2>\n

L\u2019\u00e9tat du march\u00e9 des m\u00e9dias d\u2019un pays a une incidence sur la r\u00e9silience de ses citoyens face \u00e0 la d\u00e9sinformation.<\/h4>\n

Il ressort de la litt\u00e9rature existante que certains \u00e9l\u00e9ments structurels li\u00e9s aux m\u00e9dias, comme l\u2019utilisation des r\u00e9seaux sociaux ou de m\u00e9dias alternatifs, mais aussi la viabilit\u00e9 financi\u00e8re du march\u00e9 des m\u00e9dias d\u2019un pays, ont une incidence sur la r\u00e9silience des citoyens face \u00e0 la d\u00e9sinformation.<\/p>\n

Il faut toujours consid\u00e9rer la viabilit\u00e9 du march\u00e9 de l\u2019information en lien avec les m\u00e9canismes commerciaux et d\u2019aide publique.<\/h4>\n

\u00c9tant donn\u00e9 que les organisations m\u00e9diatiques doivent recourir \u00e0 des sources de revenus de plus en plus larges et vari\u00e9es, les revenus non commerciaux, comme les subsides ou les dons, font aujourd\u2019hui partie int\u00e9grante de la viabilit\u00e9 du march\u00e9 de l\u2019information.<\/p>\n

L\u2019\u00e9valuation de la viabilit\u00e9 de la d\u00e9sinformation doit tenir compte d\u2019\u00e9l\u00e9ments pr\u00e9sents \u00e0 la fois du c\u00f4t\u00e9 de l\u2019offre et de celui de la demande.<\/h4>\n

C\u2019est une chose de disposer des moyens priv\u00e9s ou publics pour proposer des informations de la qualit\u00e9 et dans la quantit\u00e9 requises, mais sans adoption par le public, la r\u00e9silience d\u2019un pays face \u00e0 la d\u00e9sinformation reste limit\u00e9e. C\u2019est pourquoi la matrice de viabilit\u00e9 inclut \u00e9galement des \u00e9l\u00e9ments issus du c\u00f4t\u00e9 de la demande.<\/p>\n

Conclusion<\/h2>\n

Le cadre (matrice) de contr\u00f4le propos\u00e9 ici afin d\u2019identifier la viabilit\u00e9 financi\u00e8re du march\u00e9 des m\u00e9dias donne un premier aper\u00e7u de la mani\u00e8re dont repr\u00e9senter la viabilit\u00e9 financi\u00e8re sur la base des facteurs d\u2019impact les plus importants relev\u00e9s dans la litt\u00e9rature en ce qui concerne la d\u00e9sinformation dans les march\u00e9s des m\u00e9dias. La matrice pr\u00e9voit de prendre en consid\u00e9ration diff\u00e9rents facteurs financiers li\u00e9s aux march\u00e9s, mais son applicabilit\u00e9 d\u00e9pend de la disponibilit\u00e9 et de la solidit\u00e9 des donn\u00e9es. D\u00e8s lors, il convient de tenir compte de diverses dimensions des points de donn\u00e9es susceptibles de servir \u00e0 alimenter la matrice :<\/p>\n

    \n
  1. Tous les facteurs financiers doivent ils \u00eatre mesurables au Luxembourg et en Belgique ou les facteurs doivent ils \u00eatre mesurables dans tous les pays europ\u00e9ens ?<\/li>\n
  2. Pour \u00e9tudier la durabilit\u00e9, nous avons besoin de donn\u00e9es de s\u00e9ries chronologiques, qui n\u2019existent que pour certaines variables. Devons nous tenir compte de ces seuls points de donn\u00e9es ?<\/li>\n
  3. Devons nous combler les points de donn\u00e9es inaccessibles dans les sources de donn\u00e9es publiques et priv\u00e9es au moyen d\u2019une enqu\u00eate ?<\/li>\n<\/ol>\n

    T\u00e9l\u00e9chargez la version PDF ici<\/a>.<\/strong><\/p>\n

    \n

     <\/p>\n

    EDMO\u00a0BELUX est le hub belge et luxembourgeois consacr\u00e9 \u00e0 la recherche sur les m\u00e9dias num\u00e9riques et sur la d\u00e9sinformation. <\/strong><\/p>\n

    Il r\u00e9unit un r\u00e9seau \u00e9tendu et exp\u00e9riment\u00e9 de fact\u2011checkers, de m\u00e9dias, d\u2019analystes de la d\u00e9sinformation, d\u2019organisations d\u2019\u00e9ducation aux m\u00e9dias et d\u2019universitaires charg\u00e9s de d\u00e9tecter, d\u2019analyser et de mettre au jour les campagnes de d\u00e9sinformation nocives \u00e9mergentes. Au moyen d\u2019alertes rapides via son r\u00e9seau, EDMO BELUX transmet ses fact\u2011checks et ses rapports d\u2019enqu\u00eate aux premiers intervenants en mati\u00e8re de d\u00e9sinformation (m\u00e9dias, soci\u00e9t\u00e9 civile, gouvernement) afin de minimiser l\u2019impact des campagnes de d\u00e9sinformation. En outre, EDMO BELUX organise des campagnes d\u2019\u00e9ducation aux m\u00e9dias destin\u00e9es \u00e0 sensibiliser les citoyens et les m\u00e9dias et \u00e0 renforcer leur r\u00e9silience en vue de lutter contre la d\u00e9sinformation. Enfin, le hub inscrit le contr\u00f4le, l\u2019analyse et la sensibilisation \u00e0 la d\u00e9sinformation dans un cadre de recherche multidisciplinaire visant \u00e0 surveiller l\u2019impact de la d\u00e9sinformation et des r\u00e9actions des plateformes sur les processus d\u00e9mocratiques.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_column_text] Introduction Ce document constitue le premier \u00e9l\u00e9ment livrable de la t\u00e2che\u00a03.1 confi\u00e9e \u00e0 EDMO\u00a0BELUX\u00a0: contr\u00f4ler la viabilit\u00e9 financi\u00e8re du…<\/p>\n","protected":false},"author":21,"featured_media":314419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232],"tags":[],"class_list":{"0":"post-314379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-recherche-etudes"},"acf":{"type":"\u00c9v\u00e9nement ferm\u00e9","location":"","start_date":"","start_date_event_begins_at":"","start_date_event_ends_at":"","end_date":"","end_date_event_begins_at":"","end_date_event_ends_at":"","organizer":"","show_metatags":false,"id":"","authors":"","organization":"","featured_image_copyright":"","text_copyright":"","source":"","fact_checker":"https:\/\/belux.wpengine.com\/wp-content\/uploads\/2021\/12\/afp_logo.png","fact_checker_logo_image":false},"yoast_head":"\nUn cadre pour mesurer la viabilit\u00e9 financi\u00e8re des march\u00e9s des m\u00e9dias d\u2019information en lien avec la d\u00e9sinformation \u2013 R\u00e9sum\u00e9 de D3.1.1 - EDMO Belux<\/title>\n<meta name=\"description\" content=\"Ce document constitue le premier \u00e9l\u00e9ment livrable de la t\u00e2che\u00a03.1 confi\u00e9e \u00e0 EDMO\u00a0BELUX\u00a0: contr\u00f4ler la viabilit\u00e9 financi\u00e8re du secteur des m\u00e9dias d\u2019information en Belgique et au Luxembourg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un cadre pour mesurer la viabilit\u00e9 financi\u00e8re des march\u00e9s des m\u00e9dias d\u2019information en lien avec la d\u00e9sinformation \u2013 R\u00e9sum\u00e9 de D3.1.1 - EDMO Belux\" \/>\n<meta property=\"og:description\" content=\"Ce document constitue le premier \u00e9l\u00e9ment livrable de la t\u00e2che\u00a03.1 confi\u00e9e \u00e0 EDMO\u00a0BELUX\u00a0: contr\u00f4ler la viabilit\u00e9 financi\u00e8re du secteur des m\u00e9dias d\u2019information en Belgique et au Luxembourg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\" \/>\n<meta property=\"og:site_name\" content=\"EDMO Belux\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-21T12:04:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T15:27:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/belux-edmo.s3-accelerate.amazonaws.com\/wp-content\/uploads\/2024\/01\/D311-coloured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Heini J\u00e4rvinen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Edmo_Belux\" \/>\n<meta name=\"twitter:site\" content=\"@Edmo_Belux\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heini J\u00e4rvinen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\"},\"author\":{\"name\":\"Heini J\u00e4rvinen\",\"@id\":\"https:\/\/belux.edmo.eu\/#\/schema\/person\/76f73c254cfa71ce3f67b61d2852b401\"},\"headline\":\"Un cadre pour mesurer la viabilit\u00e9 financi\u00e8re des march\u00e9s des m\u00e9dias d\u2019information en lien avec la d\u00e9sinformation \u2013 R\u00e9sum\u00e9 de D3.1.1\",\"datePublished\":\"2023-12-21T12:04:19+00:00\",\"dateModified\":\"2024-01-18T15:27:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\"},\"wordCount\":1048,\"publisher\":{\"@id\":\"https:\/\/belux.edmo.eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/belux-edmo.s3-accelerate.amazonaws.com\/wp-content\/uploads\/2024\/01\/D311-coloured.png\",\"articleSection\":[\"Recherche & Etudes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\",\"url\":\"https:\/\/belux.edmo.eu\/fr\/a-framework-for-measuring-news-media-markets-financial-viability-in-relation-to-disinformation-executive-summary-of-d3-1-1\/\",\"name\":\"Un cadre pour mesurer la viabilit\u00e9 financi\u00e8re des march\u00e9s des m\u00e9dias d\u2019information en lien avec la d\u00e9sinformation \u2013 R\u00e9sum\u00e9 de D3.1.1 - 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