{"id":512944,"date":"2026-04-17T09:33:23","date_gmt":"2026-04-17T09:33:23","guid":{"rendered":"https:\/\/belux.edmo.eu\/when-images-create-doubt\/"},"modified":"2026-04-21T07:39:56","modified_gmt":"2026-04-21T07:39:56","slug":"when-images-create-doubt","status":"publish","type":"post","link":"https:\/\/belux.edmo.eu\/fr\/when-images-create-doubt\/","title":{"rendered":"Quand les images cr\u00e9ent le doute"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]M\u00e9dia Animation et le Conseil Sup\u00e9rieur de l\u2019Education aux M\u00e9dias (CSEM) ont collabor\u00e9 pour r\u00e9aliser une s\u00e9rie de webinaires autour de la question \u00ab L\u2019IA red\u00e9finit-elle les enjeux de d\u00e9sinformation ? \u00bb. Dans ce cadre, Florian Dauphin a r\u00e9alis\u00e9 une intervention sur ses recherches portant sur les enjeux de l\u2019\u00e9ducation critiques aux images \u00e0 l\u2019\u00e8re de l\u2019IA. \u00c0 la suite de son intervention, une table ronde entre professionnel\u00b7les de l\u2019\u00e9ducation aux m\u00e9dias a \u00e9t\u00e9 r\u00e9alis\u00e9e gr\u00e2ce \u00e0 une m\u00e9thode de travail collaborative pour proposer des pistes p\u00e9dagogiques.<\/p>\n

Intervention : Florian Dauphin<\/strong><\/p>\n

Florian Dauphin est sociologue et maitre de conf\u00e9rences en science de l\u2019information et de la communication \u00e0 l\u2019universit\u00e9 de Picardie Jules Verne. Ses recherches s\u2019inscrivent dans l\u2019analyse de la construction de l\u2019opinion publique \u00e0 l\u2019\u00e8re num\u00e9rique. Elles portent notamment sur les dynamiques sociales et politiques de l\u2019information en ligne, en analysant les m\u00e9canismes de la d\u00e9sinformation, depuis la circulation des rumeurs jusqu\u2019aux fake news et aux logiques complotistes.<\/p>\n

Mythe vs R\u00e9alit\u00e9<\/strong><\/p>\n

Le d\u00e9bat public autour de l\u2019intelligence artificielle g\u00e9n\u00e9rative est souvent structur\u00e9 par des id\u00e9es re\u00e7ues. Parmi les plus r\u00e9pandues, on retrouve la crainte de deepfakes hyperr\u00e9alistes qui signeraient la fin de la preuve visuelle. Dans les faits, si ces productions existent, leurs effets directs restent limit\u00e9s : elles sont encore relativement rares, ont une dur\u00e9e de vie courte et sont souvent rapidement d\u00e9menties lorsqu\u2019elles deviennent visibles.<\/p>\n

Autre mythe fr\u00e9quent : l\u2019id\u00e9e que l\u2019IA tromperait massivement tout le monde \u00e0 grande \u00e9chelle. Or, ce qui fonctionne le mieux aujourd\u2019hui en mati\u00e8re de d\u00e9sinformation visuelle ne rel\u00e8ve pas toujours de technologies sophistiqu\u00e9es. Les cheapfakes (contenus grossi\u00e8rement modifi\u00e9s) et surtout la recontextualisation d\u2019images r\u00e9elles, sorties de leur contexte d\u2019origine, sont bien plus efficaces et largement r\u00e9pandues.<\/p>\n

Enfin, l\u2019espoir d\u2019un d\u00e9tecteur parfait capable de r\u00e9gler d\u00e9finitivement le probl\u00e8me du vrai et du faux persiste. Cette vision repose sur une approche technosolutionniste qui tend \u00e0 r\u00e9duire la question \u00e0 un enjeu purement technique.<\/p>\n

Une crise de confiance plus profonde<\/strong><\/p>\n

Comme le souligne le chercheur Florian Dauphin, se focaliser exclusivement sur l\u2019IA g\u00e9n\u00e9rative risque de masquer des causes plus profondes. La m\u00e9fiance actuelle envers les images ne provient pas uniquement des deepfakes, mais d\u2019une \u00e9rosion plus large de la confiance : envers les m\u00e9dias, les institutions, les figures d\u2019autorit\u00e9 et les r\u00e9cits dominants. Certains cas m\u00e9diatis\u00e9s ont renforc\u00e9 ce sentiment de bascule, alimentant l\u2019id\u00e9e que \u00ab tout peut \u00eatre faux \u00bb.<\/p>\n

Dans ce contexte, accuser l\u2019IA revient parfois \u00e0 d\u00e9placer la responsabilit\u00e9, en \u00e9vitant de questionner les dimensions sociales, \u00e9conomiques et politiques qui structurent la circulation de l\u2019information. Les solutions techniques de d\u00e9tection peuvent \u00eatre utiles, mais elles ne constituent qu\u2019une r\u00e9ponse partielle \u00e0 un probl\u00e8me beaucoup plus complexe.<\/p>\n

Replacer l\u2019enjeu : des pistes p\u00e9dagogiques concr\u00e8tes<\/strong><\/p>\n

Plut\u00f4t que de chercher une technologie miracle, l\u2019enjeu se situerait davantage du c\u00f4t\u00e9 de l\u2019\u00e9ducation critique aux m\u00e9dias. Apprendre \u00e0 interroger le contexte de production et de diffusion des images, comprendre pourquoi certaines circulent, \u00e0 qui elles profitent et comment elles sont interpr\u00e9t\u00e9es devient central. L\u2019IA g\u00e9n\u00e9rative n\u2019est alors plus seulement per\u00e7ue comme une menace, mais comme un r\u00e9v\u00e9lateur d\u2019un rapport fragilis\u00e9 \u00e0 l\u2019information et au r\u00e9el.<\/p>\n

Gr\u00e2ce \u00e0 ses travaux, Florian Dauphin propose des pistes \u00e9ducatives bas\u00e9es sur des exemples concrets. Retrouvez la fiche outil de son intervention t\u00e9l\u00e9chargeable directement sur le site EDMO Belux.<\/p>\n

En savoir plus ici<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

M\u00e9dia Animation et le Conseil Sup\u00e9rieur de l\u2019Education aux M\u00e9dias (CSEM) ont collabor\u00e9 pour r\u00e9aliser une s\u00e9rie de webinaires autour de la question \u00ab L\u2019IA red\u00e9finit-elle les enjeux de d\u00e9sinformation ? \u00bb.<\/p>\n","protected":false},"author":14,"featured_media":512946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142,377,452],"tags":[],"class_list":{"0":"post-512944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"category-apercus-sur-leducation-aux-medias","9":"category-editors-choice-fr"},"acf":{"affiliation":"BELUX","type":"\u00c9v\u00e9nement ferm\u00e9","location":"","start_date":"","start_date_event_begins_at":"","start_date_event_ends_at":"","end_date":"","end_date_event_begins_at":"","end_date_event_ends_at":"","organizer":"","show_metatags":false,"id":"","authors":"","organization":"","featured_image_copyright":"","text_copyright":"","source":"","fact_checker":"https:\/\/belux.wpengine.com\/wp-content\/uploads\/2021\/12\/afp_logo.png","fact_checker_logo_image":false,"share_this_post_to_edmo_website":true,"type_of_post":"news","options_for_news_post":{"":""}},"yoast_head":"\nQuand les images cr\u00e9ent le doute - 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