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A FIMI-oriented assessment of deceptive health ads and potential systemic infringements affecting Belgium

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Author: EU DisinfoLab

This short deliverable aims to apply EU DisinfoLab’s toolkit for detecting, assessing, and responding to Foreign Information Manipulation and Interference (FIMI) to an incident affecting Belgium. The case selection came from a recent, broader investigation conducted by Reset Tech into deceptive health advertising infrastructures across Facebook and Google. The report – also amplified by The New York Times – documents how misleading health-related products are promoted through coordinated advertising systems that rely on clickbait narratives, fabricated claims, and opaque advertiser networks.

Learn more here.