{"id":358192,"date":"2024-09-05T10:12:41","date_gmt":"2024-09-05T10:12:41","guid":{"rendered":"https:\/\/belux.edmo.eu\/?p=358192"},"modified":"2024-09-09T10:29:38","modified_gmt":"2024-09-09T10:29:38","slug":"transparency-as-an-empty-signifier-assessing-transparency-in-eu-and-platform-initiatives-on-online-political-advertising-and-actors","status":"publish","type":"post","link":"https:\/\/belux.edmo.eu\/lb\/transparency-as-an-empty-signifier-assessing-transparency-in-eu-and-platform-initiatives-on-online-political-advertising-and-actors\/","title":{"rendered":"Transparency as an empty signifier? Assessing transparency in EU and platform initiatives on online political advertising and actors"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]This paper investigates how the European Union (EU) and online platforms operationalise \u2018political advertising\u2019 and \u2018transparency\u2019 in a context of ongoing political and policy debates on regulating online platforms. We compare ongoing EU policy initiatives (revised Code of Practice on Disinformation and Regulation on the Transparency and Targeting of Political Advertising) against platform policies and practices (Google, Mastodon, Meta, Microsoft, Telegram, TikTok, Twitter\/X) undertaken to moderate political actors and advertising. We argue that the concept of transparency is used as an \u2018empty signifier\u2019: meaningful at the political and declarative level but when translated into practice, leads to diverse results. The paper contributes to academic and policy debates on platform responsibility and political advertising transparency in light of the recent European elections and the future implementation of the Regulation on the Transparency and Targeting of Political Advertising.<\/p>\n<p><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/poi3.417\" target=\"_blank\" rel=\"noopener\">Read the full article here!<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]This paper investigates how the European Union (EU) and online platforms operationalise \u2018political advertising\u2019 and \u2018transparency\u2019 in a context&#8230;<\/p>\n","protected":false},"author":26,"featured_media":358922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[482,483,484],"class_list":{"0":"post-358192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fuerschung-studien","8":"tag-code-of-practice-on-disinformation-lb","9":"tag-eu-lb","10":"tag-transparency-lb"},"acf":{"type":"Closed Event","location":"","start_date":"","start_date_event_begins_at":"","start_date_event_ends_at":"","end_date":"","end_date_event_begins_at":"","end_date_event_ends_at":"","organizer":"","show_metatags":false,"id":"","authors":"","organization":"","featured_image_copyright":"","text_copyright":"","source":"","fact_checker":"https:\/\/belux.wpengine.com\/wp-content\/uploads\/2021\/12\/afp_logo.png","fact_checker_logo_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transparency as an empty signifier? Assessing transparency in EU and platform initiatives on online political advertising and actors - EDMO Belux<\/title>\n<meta name=\"description\" content=\"This paper investigates how the European Union (EU) and online platforms operationalise \u2018political advertising\u2019 and \u2018transparency\u2019 in a context of ongoing political and policy debates on regulating online platforms. We compare ongoing EU policy initiatives (revised Code of Practice on Disinformation and Regulation on the Transparency and Targeting of Political Advertising) against platform policies and practices (Google, Mastodon, Meta, Microsoft, Telegram, TikTok, Twitter\/X) undertaken to moderate political actors and advertising. We argue that the concept of transparency is used as an \u2018empty signifier\u2019: meaningful at the political and declarative level but when translated into practice, leads to diverse results. 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Assessing transparency in EU and platform initiatives on online political advertising and actors - EDMO Belux\" \/>\n<meta property=\"og:description\" content=\"This paper investigates how the European Union (EU) and online platforms operationalise \u2018political advertising\u2019 and \u2018transparency\u2019 in a context of ongoing political and policy debates on regulating online platforms. We compare ongoing EU policy initiatives (revised Code of Practice on Disinformation and Regulation on the Transparency and Targeting of Political Advertising) against platform policies and practices (Google, Mastodon, Meta, Microsoft, Telegram, TikTok, Twitter\/X) undertaken to moderate political actors and advertising. We argue that the concept of transparency is used as an \u2018empty signifier\u2019: meaningful at the political and declarative level but when translated into practice, leads to diverse results. The paper contributes to academic and policy debates on platform responsibility and political advertising transparency in light of the recent European elections and the future implementation of the Regulation on the Transparency and Targeting of Political Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/belux.edmo.eu\/lb\/transparency-as-an-empty-signifier-assessing-transparency-in-eu-and-platform-initiatives-on-online-political-advertising-and-actors\/\" \/>\n<meta property=\"og:site_name\" content=\"EDMO Belux\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T10:12:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T10:29:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/belux-edmo.s3-accelerate.amazonaws.com\/wp-content\/uploads\/2024\/09\/LaO09KkN-NXj0xsdD-Transparency-as-an-empty-signifier-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ferruccio Barazzutti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Edmo_Belux\" \/>\n<meta name=\"twitter:site\" content=\"@Edmo_Belux\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ferruccio Barazzutti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/belux.edmo.eu\/lb\/transparency-as-an-empty-signifier-assessing-transparency-in-eu-and-platform-initiatives-on-online-political-advertising-and-actors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/belux.edmo.eu\/lb\/transparency-as-an-empty-signifier-assessing-transparency-in-eu-and-platform-initiatives-on-online-political-advertising-and-actors\/\"},\"author\":{\"name\":\"Ferruccio Barazzutti\",\"@id\":\"https:\/\/belux.edmo.eu\/#\/schema\/person\/6d94cc59eabcc7e6295c590229230bc4\"},\"headline\":\"Transparency as an empty signifier? 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