The study of online conspiracy theory communities presents unique methodological challenges. Online conspiracy theorists often adhere to an individualistic knowledge culture of “doing one’s own research” (Fenster 158). This results in a decentralised landscape of theories, narratives and communities that challenges conventional top-down approaches to analysis. Moreover, conspiracy theories tend to be discussed on the fringes of the online ecosystem, in chat groups, small subcultural Web forums and away from mainstream social media platforms such as Facebook and Twitter (Frenkel; see also De Zeeuw et al.) Read more