In 2024, Inoxtag, a young French videographer with 9 million subscribers, set himself a daunting challenge: he gave himself one year to climb Mount Everest. To document his journey, he produced a film lasting over two hours, titled Kaizen, a word meaning ‘continuous improvement’. Somewhere between documentary, show and web culture, what questions should we ask of this film to ensure it serves as a tool for media literacy?