RTL has launched the “Safety First – Safe on the Internet” campaign, aimed at highlighting the risks of the digital world.
RTL is producing 12 video clips to raise awareness among people who did not grow up with the internet about the risks associated with digital media. The campaign’s ambassadors are actors and couple Jemp Schuster and Michèle Turpel. The common theme of the videos is misinformation, with the aim of strengthening media literacy among all users.
The campaign is mainly aimed at people who are not considered digital natives, meaning those who did not grow up with the internet but now use it regularly. However, the content is designed to appeal to a broad audience and to help users recognise the dangers of the internet.
- Chatbots: AI-powered virtual assistants
- Phishing: Using seemingly legit messages to gain access to phones or PCs
- Artificial Intelligence: Usefool tool and source of uncertainty at the same time
- Deepfakes: Putting words in people’s mouths
- Stuck in a filter bubble? Here’s how you can get out of it
- Disinformation: What is it and what can you do against it?