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Be Election Smart

Be Election Smart

EDMO Launches ‘Be Election Smart’ Campaign ahead of 2024 European Parliament Elections 

As the 2024 European Parliament elections approach, millions of Europeans will play a crucial role in shaping the future of European democracy by voting. At the same time, widespread disinformation campaigns intended to undermine the electoral process have been detected across the EU. 

In response to this pressing challenge, EDMO and the EDMO Hubs launch an online campaign titled “Be Election Smart” on Monday April 29. This campaign will run for six weeks, aiming to support and empower European citizens in navigating the information landscape surrounding the European Parliament elections. Each Monday will see a new “Be Election Smart” message published along with practical tips to encourage citizens to discern whether the information they find is accurate and reliable. These messages and tips will be disseminated extensively across EDMO’s networks and translated by local EDMO Hub experts into the different EU languages, ensuring accessibility and relevance to local contexts, nuances, and cultural references. 

The “Be Election Smart” campaign hopes to serve as a beacon of guidance and empowerment, enabling European citizens to make informed decisions and to help safeguard the integrity of the democratic process. 

Be Election Smart: Read more than the headline

Life is complicated, and so is politics. Headlines are designed to catch your eye, but a headline can’t give the full story, and neither can a short social media post. If it sounds unbelievable, it probably is. So, read the whole story, not just the headline.

Be Election Smart: Read more than the headline

Clickbait-style headlines and posts can be deliberately misleading, designed to promote strong emotions that encourage sharing. #BeElectionSmart

Be Election Smart: LOOK FOR THE WHOLE PICTURE

It only takes a few clicks to change or enhance content to create entirely different meanings and narratives. If you see a video or hear a recording of a public figure saying something sensational, be aware that it might be fake. #BeElectionSmart

Be Election Smart: LOOK FOR THE WHOLE PICTURE

Artificial Intelligence (AI) technologies can create images or videos that look like real people but are completely fake. This includes “deepfake” videos. Audio-only deepfakes are especially hard to verify.
View pictures and recordings online with a critical eye – especially if they trigger strong emotional reactions.

Be Election Smart: Just because it’s viral, doesn’t mean it’s true

Disinformation often provokes a strong emotional reaction and prompts sharing in a moment of outrage, excitement or disbelief – don’t believe something just because it’s going viral. Bots/fake accounts can exploit algorithms to amplify content online. #BeElectionSmart

Be Election Smart: Just because it’s viral, doesn’t mean it’s true

Social media and messaging applications make it really easy to share information quickly to large groups of people. In addition, AI-powered technology can also be used to create fake profiles and promote false or inaccurate content, making it go viral with very little authentic sharing.

Be Election Smart: Get your information from more than one source

If a piece of information is only being reported from one source or one media type, it might not be the whole story. Ask yourself who produced it, why, and how it has reached you? #BeElectionSmart

Be Election Smart: Get your information from more than one source

Different editorial rules apply across different types of media. In general, there are more checks and balances required for information that is broadcast or published in print, compared to some information online.